A well-organized logistics is crucial for running any business successfully. It helps in keeping pace with your customers’ demands and to outpace your competitors.
Without an effectively organized logistics department, a company cannot ensure high-value for their customers’ time and money. This is the key reason why logistics is one of the most important factors in establishing the efficiency and reliability of a firm.
International Courier Companies are more receptive than ever to the expectations of their customers. According to a new survey from Convey (Published by Multichannel Merchant), retailers are struggling to update their technologies to keep up with the increased customer expectations. But many big names such as Amazon, Johnson & Johnson, Apple & Nokia are already users of supply chain expertise. This is solely to enhance their customer experience.
In this technologically advanced era, right technology and right supply chain has the power to delight, and therefore retain the customers.
Only improved logistics can make your product more available to the masses. Many business leaders see this as an important tool in creating value for customers. By improving merchandise and ensuring the availability of products, an efficient logistic function can increase the goodwill of the company effectively.
The above-mentioned survey done by Convey (Published by Multichannel Merchant) suggested that 69% of retailers think that the ability to take proactive action on issues related to shipments, re-routing and efficient communication with carriers was crucial for better customer satisfaction. 70% of them also believed that it was necessary to improve bi-directional communication with consumers as far as delivery expectations, delivery options and package-tracking is concerned.
While setting priorities for your investment in customer experience, what you need to focus on is end-to-end customer journeys. A test on whether they cover all the important customer journeys must be conducted. Also keep in mind that identifying areas where you can stand out from your competitors is as important as eliminating their pain points. Thus, focus on getting ahead of latest trend than on improving the branch experience.